Case Study : Everything on Demand: The Uberization of E-CommerceI. Read the case study in Chapter 1 of the textbook titled Everything on Demand: The Uberization of E-Commerce.II. In < 700 words, write a response essay that addresses the following questions/issues:? What value proposition does Uber offer for its riders?? Who wins and who loses because of Uber? What, if anything, is controversial about Uber?? What are your thoughts about Uber, and about other on-demand services, such as the ones mentioned in the first paragraph of the case? In this section, feel free to talk about your own experiences as a user of such services, or as a provider (if you have such experience), or just your own opinions and observations.You may consult outside sources to help inform your understanding of the general themes/ideas, but you do not need to. No citations are needed, either. Most of your time and energy should be devoted to the third question. The facilitators and I are looking to see case write-ups that demonstrate effort and originality -- not some particular right answer to the questions.Remember the word limit -- it is included here for a reason.