Background Information: Who is the speaker? What is the title of the speech? When was the speech delivered? Where was the speech delivered? (location, event, occasion) Who is the intended audience of the speech? Content/Persuasive Analysis: What does the speech say and How does it persuade?? What is the tone of the speech? What is the purpose/objective of the speech? What is the overall persuasive technique used in the speech? Use evidence from the speech to support your answer. If necessary Emotional Appeal: These are appeals to the emotions of the audience. What evidence can you find of this persuasive technique in the speech? Logical Appeal: These are appeals to logic and fact, or to the power of reason. What evidence can you find of this persuasive technique in the speech? Ethical Appeal: These are appeals based on the credibility and manner of the speaker. What evidence can you find of this persuasive technique in the speech? How effective was this speech as a informative/persuasive speech? Why? GIVE REASONS! The Introduction Your essay should begin with an introduction that does the following: (1) grabs the readers attention. There are many ways to do this. You could start with a fascinating quote from the essay or list a relevant statistic. (2) STATE YOUR THESIS. I will want to know up front the position you plan to take in your essay. (3) Provide background information. This is always a tricky one. You should provide enough contextual information so that your intended audience can follow the argument you intend to make. Assume a typical audience of college students and take a moment to reflect on what they might know about the topic. Make Your Argument The body of the paper is where you offer your argument. (Defend your topic choice why is it the best/worst, etc. clearly define your criteria and how your subject meets or does not meet these criteria) Use clear topic sentences. Begin each paragraph with a sentence that introduces the content of the paragraph and connects the paragraph to your thesis. Be sure to provide specific examples. Write Your Conclusion Most college professors will expect you to provide a conclusion that (1) restates your thesis and (2) provides closure and ties up loose ends. The same strategies that work for grabbing a readers attention in the introduction also work for a conclusion.