Increasing volcanic activity in Iceland continues to affect air travel. The volcanic ash is able to remain in the skies over Europe and parts of Asia for days or weeks, impeding aviation traffic. The 2010 eruptions of Eyjafjallajökull created traffic problems for all of Europe and resulted in disrupting air travel for millions of passengers (Gruber, 2011). Proposals to accommodate air travel range from grounding air fleets to creating a multinational air traffic control system that would allow any nations aircraft to overfly any other nations territory in order to continue to serve paying customers. This would apply to any aircraft including commercial, private, and government planes carrying passengers, mail, consumer goods, and military cargoes. Imagine yourself as a manager of a commercial courier service in Denmark; the success of your firm depends on the timely delivery and any delays in air traffic can harm your company. Your fellow Danish citizens depend on your firm for many reasons. Directions: · Analyze the impactsbeyond mere loss of revenueon your business as a result of the grounding of air travel throughout Europe when Icelands volcano erupts. · Propose actions you will need to take, in light of those impacts, across your business functions in order to protect your firms assets. · Formulate how you are going to manage customers expectations. · Define and evaluate possible new partnerships that you might be able to create that would allow you to support your customers.